Let’s see how long it takes for this one to cause a Twitter frenzy. Starbucks is giving its customers a chance to decorate their own coffee cups.
The company’s annual holiday-themed cups, which arrived in stores on Wednesday, feature splashes of red and green amid a white background with sketches of snowflakes, presents and other holiday paraphernalia that customers can color in themselves. “We hope they’ll color it in to represent what the holidays means to them,” says Starbucks creative director Leanne Fremar.
In 2015, Starbucks’ plain red holiday cup sparked outcry for not containing enough holiday symbols. Then-presidential candidate Donald Trump even lamented at a rally, “No more Merry Christmas on Starbucks. Maybe we should boycott Starbucks, I don’t know. Seriously, I don’t care.”